Privacy policy

Last updated: November 1, 2026

Beautifulscents.com operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Beautifulscents.com is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and that you understand the collection, use and disclosure of your data as described in this Privacy Policy.

Personal data we collect or process

When we use the term "personal data", we are referring to information that identifies you or another person, or can reasonably be linked to you or another person. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us including the information you share with us in communications, for example when making a request to customer support.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, customizing and improving the Services. We use your personal data to provide the Services to you, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal data to better customize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending marketing, promotional and advertising communications by email, text message or post, and showing you online advertising for products or services on the Services or other websites, including based on items you have previously purchased or put in your cart, as well as based on other activity on the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal data to provide you with customer support, respond to your inquiries, provide you with effective services and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable laws or to respond to valid legal process, including requests from law enforcement or government agencies, to participate in or investigate civil investigations, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may share your personal data with third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include the following:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you in order to show you targeted advertising and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
• When you direct us, request us or otherwise consent to share certain information with third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms and conditions or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data regarding your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transferred to and shared with Shopify as well as third parties, who may be located in countries other than where you live, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain advanced Shopify features that integrate data and information from your interactions with our store as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our store as well as with other merchants and with Shopify. In these cases, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and what rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data here: Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or by users of those third-party platforms without limitation as to its use by us or a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data about children who are not yet of legal age in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal data of individuals under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You can exercise any of these rights where indicated in the Services, or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal data and what rights you may have, including rights in relation to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the competent data protection supervisory authorities here.

International data transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

If we transfer your personal data from the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or, where applicable, equivalent contracts issued by the competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the date of the last update, and provide notice to the extent required by law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of the rights available to you, please email us at admin@Beautifulscents.com. You can find our other contact details at contact information policy. For the purposes of applicable data protection laws, we are the data controller for your personal data.